A STUDY IS CURRENTLY BEING CONDUCTED BY SCIENTISTS AT THE UNIVERSITY OF HAWAII IN AN EFFORT TO FIND NEW ANSWERS TO EXPLAIN THE MANLY DESIRE TO STUFF OUR FACES FULL OF MEAT.
As we continue a move towards a more politically correct America, (I realize the irony, as this thread can be construed as sexist) we are in a trending wave of eco-friendly, going green and healthy eating. Healthy eating involves less meat, or in some cases, no meat entirely – meaning the V word (vegetarian).
So, is this latest study going to prove our desire for meat, as men, a product of clever marketing by the meat industry?
I’m immediately compelled to answer no. I would argue that I love meat because it’s tasty, a great fit for any meal, and is the ultimate for bringing family and friends together as a great pastime.
Can you imagine getting your buddies together to watch the game and serve them “healthy snacks” (tofu, anyone?) – I think not. We want wings, brats, and burgers.
But have we men, been programed to think like this? Is it part of our DNA to demand meat, regardless of the price we may pay with our health?
The study will be completed over the next year, and we will keep you updated with the latest findings as the study continues. The study will research
- Why “manly men” hold high regard for meat dishes
- How marketing uses men’s desire for meat to power sales
- How psychological and biological traits are interconnected to increase a man’s demand for meat
- How meat and vegetarian food choices affect the hormones of its consumers
While we await the results of this new study, here is the results from a different study on men and meats from 2012.
Here is a book committed to the connection between meat and masculinity from a feminist point of view 'The Sexual Politics of Meat' by Carol Adams.
Additionally, here are the results from the Global Meat News survey, conducted Feb 2015, which touch on important topics for top producers in the meat industry.
Some of the key results from the survey show trends online that affect our consumption of meat:
- Top searched phrases related to meat that increase focus on meat: beef, industry trends, pork.
- Why meat industry professionals use the Internet to keep up with the latest happenings around the industry: trends, news, research, relevant products, equipment, and services.
- Feedback suggests that social media will be used more and more to increase sales.
For additional information on the latest study being conducted by the University of Hawaii: http://www.globalmeatnews.com/Industry-Markets/Does-meat-reinforce-masculinity.
As more information from this research is made available we will be releasing the results and our geeky takes on them.